![]() If you do not have these skills you better learn them or bring in an agent or consultant to help. Michael Grecco: I think it is imperative to have business skills, simple things like understanding marketing, cost control, time management, and billing. Shutterbug: What skills or areas of expertise (other than photography) do you think a portrait photographer has to develop for a successful business? Grecco, who is based in Los Angeles, recently talked with us about how to build a business as a portrait photographer, a subject he knows well. His clients include Apple, Blue Cross/Blue Shield, Direct TV, and Pfizer, and his work has appeared in magazines such as Esquire, Vanity Fair, Rolling Stone, and Time. Photographing intimate portraits of entertainers, boxers, rappers, scientists, and business leaders, Grecco’s images captivate our attention and imagination. ![]() Grecco has been shooting iconic portraits of stars and celebrities such as Steven Spielberg, Martin Scorsese, Will Ferrell, and Penélope Cruz. ![]() As one of the most respected visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated, and comedic. Michael Grecco is an award-winning, internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections, and fine art.
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